Reclaiming a Name in the Age of Algorithms There’s something strange about the modern world. You can spend your entire life building your character, protecting your name, sharpening your mind, honoring your family, and living by your principles… …and still have an algorithm decide who you are before anyone ever meets you. Search engines don’t know your soul. They know patterns. Clicks. Traffic. Keywords. Momentum. And right now, if someone searches “Jorge Estevez,” they’ll fi